
Sunday, June 7, 2009











After I got the cover generally blocked in I started with the table of contents page. It was the page I was second most exited about and I find If I start tackling the aspects of a project i'm exited about I will work faster and happier and more successfully. This pims photo was also one of my favorites and I put it in compositionally how I thought worked and started putting in page numbers. I realized I wouldn't have room so I had to extend the tan negative space using photoshop, then I started playing with where the type would go in relation to the flower.
After blocking in that page I wanted to start tackling the articles. I had never done columns of copy before so I started by choosing pictures I liked and just threw everything on a page and started messing with it.
I knew i wanted big quotes, I like the way it looks but I realized I had too much going on on one page and I looked for inspirational references online.





The first thing I did was come up with a name for my magazine. I wanted a desserty kind of feel but sophisticated so nothing like "sweet treats." And how better to class something up than to say it in french so after translating a few words I liked the flow and look of Delicieux the best. I was debating between two of my favorite photos for the front cover. I wanted to do the front cover first because as a reader it's the first thing you notice that draws you in and compels you to read. I have a bank of about 400 photos from the photo shoot of all the chocolate I bought (too many to put on this blog so i figure we can see them as they're in the spreads) and I liked these two the best for a cover. The one with my friend Annie's face I thought was really fun and personable while the chocolate tower was more serious and sophisticated. I chose to go with the face because I didn't want this to be just a food magazine but more personable and interactive, less still-life and more people. Chocolate is to be handled and eaten, not to sit on a table.
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